LAST READING · LABEX · 32 HRS/WEEK ACROSS 8 PROCESSES · R1.24M A YEAR
Found in one audit, for a laboratory equipment supplier.
Your business leaks hours. We find them, price them, and stop them.
You run on WhatsApp, Excel and your own memory. We audit where the hours go, then build the systems that give them back.
The founder is the system. That's the leak.
Quotes wait for you. Follow-ups wait for you. Every process that lives in your head costs hours the business never gets back, and nobody prices the cost.
The scattered pipeline
Leads live in WhatsApp threads, inboxes and someone's head. Follow-ups happen when someone remembers.
The quote treadmill
Every quote is built by hand from the last one. Days pass. The client moves on.
The blind spreadsheet
The numbers that run the business sit in a file one person understands, updated when there's time.
Audit. Build. Run.
Probock builds AI systems that get rid of manual work, spreadsheet copying and admin for South African businesses.
Find every leak, priced in rand.
A free 45-minute call, then your audit: every leak found and priced in rand, walked through on a second call.
Book the Free AI Audit → Read more →First automation live in week one or two.
We build the systems the audit priced, in the order that pays back fastest, priced on what they save you. If your first system isn't live within 14 days of the build starting, you pay nothing more until it is.As long as you give us access and reply within 48 hours.
Book the Free AI Audit → Read more →The systems stay watched, managed and improving.
After launch we host what we built and handle the small changes. You get the hours back without inheriting a software job.
Book the Free AI Audit → Read more →What we do for South African businesses.
- Sales follow-up automation
- WhatsApp AI assistants
- Custom CRM systems
- AI reporting dashboards
- AI training for your team
Read the Labex story → How to choose an AI automation company →
First we found the 32 hours. Then we built the systems that gave them back.
Our client Labex, a laboratory equipment supplier doing R38M a year, ran quoting by hand. A quote took five days or more, with seven-plus hours of chasing between departments before it reached the customer.
The audit found 32 hours a week of manual waste across 8 processes, worth R1.24M a year. The first build: a website lead generator wired into their CRM that auto-generates quotes and pings the nearest sales rep. Live in week two.
Quotes now go out within the hour, with about ten minutes of rep effort.
This is the one engagement we can show in full. The others are either still in build or running live client data we do not publish. We will walk you through those on a call instead.
Five steps. No mystery.
The Free AI Audit call
Forty-five minutes, free. You talk, we listen, and we find where the hours go.
Your audit
We build the audit on your business. Every process that leaks hours, priced in rand per year.
The review call
We walk you through what each leak costs and what fixing it costs. If it makes sense, you sign on the call.
The build
First automation live in week one or two. Each system closes a leak the audit priced, and is priced on what it saves. If your first system isn't live within 14 days of the build starting, you pay nothing more until it is.As long as you give us access and reply within 48 hours.
We host it
After launch we host the systems and handle the small changes. New builds are priced separately.
Built for a specific kind of business.
It's just me, hands-on. I run a few builds at a time and say no when I'm full.
Meet the man behind it all.
Noah Proost
Runs the audits and the conversations. Operations, process design, and the person you'll talk to on the free AI audit call. Based in Stellenbosch, in Johannesburg one week every month, working with businesses in Stellenbosch, Cape Town and Johannesburg.
Find out what the leaks cost.
Forty-five minutes, no pitch. You talk, we listen, and we tell you what the leaks cost.